Alpen recently recruited Noonah for the launch of their new product Alpen Granola which would showcase at The Color Run.
Here’s what the client asked…
- How do we make runners want to use our experience after running 5k?
- How do we create content that people want to share instantly?
- How do we connect them to our brand?
And most importantly…
- How do we kick butt against all the other key sponsors of The Color Run?
- Noonah’s 360 Slow Mo experience combined with the Color Run’s infamous powder paint
- Slow Mo videos with branded Alpen intro’s and outro’s along with fully branded overlays spliced into each clip instantly
- Compression of video files so they can be shared straight away to Facebook, Twitter, Email and Instagram
- Runners queuing for 90 mins (yes ninety minutes!!!) to use the experience
- Huge engagement – over 500 runners using the experience
- Massive sharing over 350 shares and many more re-shares
Watch a great example video here:
Alpen – Brand Experience – 360 Slow Motion Video – Color Run 2016 from Noonah on Vimeo. Working with Havas Sports and Entertainment