Asda Hashtag wall
Supporting Asda’s #BecauseItsChristmas campaign 2016
Do you remember the TV commercial with the lively saxophone song and twinkly lights back in November / December last year? Yes? Well, it was all for Asda’s #BecauseItsChristmas campaign that enticed shoppers to the store to make sure they were all fully stocked for the festive period! Noonah was part of the roadshow campaign that ran alongside it.
Customers were invited to step inside The Lodge, where they were greeted with a warm, food-filled and fun experience. The Lodge was built as if it were in the snowy mountains of a European ski resort. The installation features vintage skis, sledges, Christmas trees and twinkling lights.
Our Hashtag Station was used in the Lodge across the 5 different sites throughout November. We gave guests the chance to dress up in silly Christmas themed props and jumpers from the Fairisle range at George at Asda. They could then take a photo with their own device and tag their photo with #BecauseItsChristmas on Twitter or Instagram. Our software then crowdsources for those hashtags and automatically prints the photos out to give to the guests to hand out.
Each print came with a fully branded wallet into which the photos were placed. The consumer experience was a huge crowd stopper and generated a large footfall of people through the Lodge itself.
We tallied that the hashtag accumulated over 1600 photos through the roadshow which created a massive social media footprint. The event was a huge success!