7UP Magic Photo Mirror

Deliver a bespoke branded Magic Mirror booth on behalf of 7upFree.

The brief

Located at the amazing Lumino City Ice Rink in Canary Wharf, the client was keen to find an exciting and engaging activation to add to the skater’s rink experience.

The solution

With this is mind, we presented our amazing Magic Mirror! Concealed behind the mirror glass is customisable photo booth technology, which snaps full-length selfie shots of guests, and photos are instantly printed.

As the only providers of Mirror Me software in the UK, we are able to completely rebrand the Mirror’s user experience. For this installation this included a multi-present option, allowing guests to choose “Skating Duo”, “Worryingly Wobbly” or “Pro” which trigger a unique animation story bespoke to their chosen character.


Coupled with branded hardback wrapping, surrounded by a striking 7upFree vinyl sticker and producing bespoke designed 7upFree print-outs, the Magic Mirror sits in the foyer area of the venue, amusing happy skaters and spectators as they arrive or depart.

Additionally, our software is now social enabled. Following their cheesy poses, skaters are then able to email themselves their shots, easily and instantly from the mirror screen. With predefined messages, and a disclaimer feature (the legal bit!), this cool feature allows users to take the brand home with them, both with an instant print out and a 7upFree branded email to save for later.
Obviously a massive hit, the 7upFree Mirror produced over 1,000 print-outs in its first weekend alone! The rink is open until 28th February 2017, pop down for a skate and a picture – “Free, Two, One” look at the camera!

The Results


1000

Number of Prints


1000

Number of Prints


1000

Number of Prints

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