EDF Epic Selfies

Transporting EF customers to far-flung destinations

Have you ever wished you could be transported to a far-flung destination to get that Instagram-worthy photo? I bet you have!

Well, EDF gave shoppers the opportunity to do just that, without setting foot on a plane, trudging through airport security or heading across the ponds to do so. Doesn’t that just sound lush?

The EDF Green Screen Studio toured the country and visited Sheffield, Liverpool & Edinburgh along the way.

Guests could have their photo taken to create fun stills and GIFs of them in an epic location doing something pretty epic, too!

From riding a camel in Egypt to surfing in Hawaii, it gave consumers a fun takeaway and allowed EDF staff and Noonah brand ambassadors to talk with them about their energy bills for their campaign #billselfie

Guests had the opportunity to not only have a still print out from the activation but they could also share the fun GIF to social media from our fully branded sharing station & stand. A dedicated microsite, hosted sharing and custom HTML email share allowed us to track the data with opt-in disclaimers for marketing purposes.

The Results


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Number of Prints


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Number of Prints


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Number of Prints

Working with Havas Sports and Entertainment