noonah were briefed by Martini’s PR Team to provide a unique brand experience for Martini at the 2015 Goodwood Festival of Speed with instant social sharing capabilities. Martini and noonah teamed up to provide a Teatro 5 (theatre experience) video wall and social sharing station for the event. The video wall was placed behind a vintage Mercedes and played background scene of the streets of Rome, allowing guests to dress in their vintage props and to ‘ride’ in the Mercedes through Rome’s winding streets. Martini wanted to capture instant video clips of the experience, add a Martini branded overlay onto the video and even add a short clip that had to be inserted into each video before guests could share across all their social sites.
Whilst other brands focused on attracting and impressing customers with simulators, huge slides and competitions, drinks brand Martini took stand-out brand experience to the next level, combining cars, celebrity and their unique main attraction, the Teatro 5 experience. NooNah, an experiential marketing company who are experts in interactive event tools and intelligent social media sharing, provided a special theatre video wall for the Goodwood Martini stand which allowed guests to create a 15-second long classic film experience. Prior to the event, NooNah software developers’ added features and trailer videos inside each individual video and instant file size compression, which made the film perfect for sharing. A specially manufactured sharing station allowed guests at the stand to instantly view their video and share across email, Twitter and Facebook.
The Martini stand was a huge hit, the appearance of Felipe Massa, teamed with the unique interactive experience and instant gratification that came from access to a personalised video hit all the right spots for the Goodwood audience.
A spokesperson for Martini said:
“Just wanted to say thank you to you and the team, particularly the onsite guys at Goodwood who reacted to last minute changes. The client was very happy with the project. Working with Sam onsite was fantastic and he was a great addition to our team. We’ll certainly be in touch for future work.“
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