Vodafone – #MerryGIFmas

Deliver a unique brand experience, embracing new iOS features

The Brief

Vodafone, the Mobile Network of 2017, wanted to give their consumers an incredible brand experience and raise awareness of the new QR code features available with the new iOS upgrade.

noonah™ worked with Vodafone to create the custom technology which brought their vision to life.  Consumers would record themselves having fun in the festive photo booth, the GIF was attached to a QR code to allow for physical and online sharing.  Forget sending a selfie, our made-to-measure tech allows consumers to give a GIF!

Consumer Journey

  1. Enter the Christmas Booth
  2. Scan their pre-printed #GIFtag
  3. Have fun recording a GIF
  4. Add festive filters and special messages
  5. Scan the QR code using their camera and view their GIF on their phone immediately
  6. Share to their friends

The Solution

noonah™ took Vodafone and the beautiful booth to two busy London shopping malls during the peak Christmas season.  The event allowed tired shoppers a break and gave them the chance to create a personalised GIFtag.  Consumers were also given a discount on products, the chance to learn about a new feature on their phone and help from Vodafone’s lovely staff, who could resist?

The custom technology we designed – to a tight deadline! – was innovative but simple.  The latest iOS updates means that consumers can now scan QR codes through their camera and noonah™ used that feature to direct them to a personal microsite.  The creative GIF’s recorded in the booth were linked to the unique QR code contained in the GIFtag and could be given as a gift to that special person.

The Results

Over 600 branded GIFs were recorded in the first weekend of the activation, showing just how much people love to send s“ELFIES” for Christmas! Vodafone loved the tech and are planning on using it throughout 2018.

Stats to date:


GIFs created




Views - so far!...

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